On 20th October, the Metropolitan City of Bologna hosted an event for the Melaka City Government Delegation (MBMB). The tourist activities and organisations within the metropolitan area were presented, along with the importance of developing sustainable and experiential tourism products in fragile and lesser-known territories outside the city of Bologna.

The event was an excellent opportunity to provide insights into the innovative tools, developed by the European Interreg Adrion PRONACUL project, that are contributing to the promotion of sustainable tourism. In particular, the Virtual Chamber was introduced as a good example of an advisory body for tourism developers, where regions can exchange experiences and good practices in the management of natural and cultural heritage, inviting all participants to visit the platform.