The University of Novi Sad Faculty of Sciences (UNSPMF), founded in 1969, is a body, governed by public law with good reputation in society and an influence in social and economic life in Serbia. So far, UNSPMF implemented around 45 international projects. It has substantial experience in tourism studies focusing on Vojvodina region, northern Serbia. The Fruska Gora mountain has been in focus of UNSPMF Department of Geography, Tourism and Hotel Management research through numerous monographs, scientific research and projects. During the last 15 years several projects concerning issues such as rural tourism, ethno-villages, eco-tourism, folklore heritage and cultural tourism and heritage, have been implemented.